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Project Background

Spanning fourteen city blocks, the section of 24th Street bounded by Valencia Street to the west and Potrero Avenue to the east has served as the center of Latino activism, arts, commerce, and culture in San Francisco since the 1940s.

The activities and events that took place along lower 24th Street, or Calle 24, from that era to the present have created waves of social change that continue to reverberate throughout the country and the world, establishing Calle 24 as the heart of the Mission District and the hub of Latino cultural expression in San Francisco.

With several churches, botánicas, and cultural events like Día de los Muertos festival taking place annually along 24^th Street, the corridor is also the spiritual home of the city’s Latino community.

Community leaders have long sought to establish a program to preserve the culture and community of the lower 24^th Street corridor, beginning in the mid-1990s under t